Reasons why you need to redesign your website.
The site looks amateurish or some links are broken.
Recent studies have shown that people form an opinion of a website within the first three seconds of looking at it. If you're trying to sell a product or service, you should ensure that the first three seconds capture the positive image of your website.
Remember, it's the first impression your business is making on the potential customer that can help you sell. If the impression is wrong, you will lose a potential customer to a competitor.
The website is not interactive.
If you're selling a product, you need to ask your viewers to click a link to buy the product. If you're selling a service, you need to ask your viewers to submit a form and contact you to get a free quote (or something like that). If your site is a free information resource, you need to ask your viewers to create an account in order to access the information.
This doesn't mean that your site's content should consist entirely of one link that says "Click here to buy now". However, that link should be on your site somewhere, and the rest of the site should lead to it.
And sometimes it helps to have that link on more than one page of your site presented in more than one way.
The navigation links are confusingly named.
Your navigation links should be short, descriptive, and specific. Not long, poetic, and vague.
For example, if you have a page that contains your contact information, the navigation link to it should say either "Contact", "Contact Us", or "Contact Info". It shouldn't say "My Information" (which is vague), or "Concerning an Address" (which is long and vague), or "Reach Out" (which sounds nice but is vague).
Sometimes space or visual design considerations will force you to use less-than-optimal navigation link names. Just do your best to work with what you have.
The information on the site has never been updated
Assume you visit a website that is offering new year special offer on August, how much will you trust the rest of the information on that site?
Obviously, information changes with time and it’s necessary to regularly update and change content. Thanks to latest technology, you are able to make changes to your website without having to learn web design.
Many a times you visit for example hotel website and their rates are based on exchange rates that applied several years ago.
Obviously, it's time for a change. You can either make the change yourself if you know HTML, or hire a web designer.
Some people also use "blogs" (web logs, a kind of mass-produced content publishing system) to keep their events listings up to date.
You site photos may not be optimized.
Most people make the mistake of uploading their photos from the camera directly to their website. Photos that are to be used on the website need to be cropped first, resized, optimized and sized for small file size.
If your site is full of huge pictures that take forever to download and look bad once they do, forget about viewers sticking around to wait for your photos to download.
The website is too dense with information that is crowded and poorly arranged.
A visitor to the site wont spent his/her time trying to look information on your website. Your website should be neatly arranged and presented in a format that is appealing to the user so as to encourage them to navigate around.
Summary
All the good advice in the world won't make a difference if you don't act on it. Do you want me to take a look at your website and let you know what changes we’d recommend in order to make your site more effective and profitable? We promise to be thorough and professional in advising you.
We would evaluate the current website design and provide free design concept based on your requirement.